Learn The Art & Science Of Brand Storytelling
About the instructor
With Brand Campfire, Kevin launched the world's first documentary on the art and science of brand storytelling. And now he has produced 2 more documentaries on the art and science of brand storytelling: Branding Light Bulb Moments and Click.
All 3 video series are high-energy productions that keep audiences engaged start to finish, while unpacking just about everything a marketing communications professional could want to know about brand storytelling.
Kevin has spent the past 3 years researching storytelling and how narratives can alter the human brain. And he has spent the past 2 years producing these video series. With over 25 years of experience as a copywriter in ad agency and in-house agency environments, he has worked on over a dozen Fortune 500 brands.
To follow Kevin McIntosh on Twitter, click here now.
Learn The 5 Steps To Creating Light Bulb Moments In Your Brand Messages
In the previous video series, Branding Light Bulb Moments, you learned how nothing happens between the audience and a brand until there's a magical moment of inspiration–a light bulb moment.
This series picks up where Branding Light Bulb Moments leaves off. Click is based on groundbreaking research by professionals in the field of neuroscience. You and your team will learn the 5 Steps To Creating Light Bulb Moments in your brand stories. And just like Branding Light Bulb Moments, this video series is packed wall-to-wall with high-energy videos, helpful animations and graphics, and great music. So you and your team will feel less like you're participating in an educational course and more like you're engaging with a great film.
- Learn the key questions to ask when creating your brand story (includes exclusive Brand Storytelling Brief)
- Learn the 5 key steps to creating the right conditions for your audience to experience a light bulb moment
- Learn how certain stimuli trigger the brain
- Learn how the brain decides which memories to lock into its memory warehouse
If you are in the business of creating brand marketing communications, this video series is a must-see event.
INCLUDES SPECIAL BONUS : EXCLUSIVE 40-PAGE BOOKLET DOWNLOAD
With your purchase, you'll also get this special bonus download, Creating Light Bulb Moments, an exclusive 40-page download that features key production art stills and explanations related to the key concepts from both the Branding Light Bulb Moments and Click video series.
PRO TRAINING FOR PRO BRAND COMMUNICATIONS TEAMS
Marketing managers. Creative directors. Copywriters. Content managers. Account executives. Art directors and designers. With Branding Light Bulb Moments, you can get everybody on your brand communications team in on the training, on your schedule. Or on theirs.
PAY ONCE, AND THAT'S ALL
Cable may bill you monthly to watch great videos. But we sure won't. There’s no expiration date on your purchase. So there's need to worry about subscription renewals. It’s just a one-time payment, with no auto-renewals or other future payments. From now on, you can watch your purchased videos whenever you like.
Compatible with Android and iOS devices, as well as Mac and PC.
If you're not completely satisfied with this video series, let us know within 14 days of your purchase and we'll refund your money.