Brand Storytelling Video Course Light Bulb Moments

Branding Light Bulb Moments

99% Of All Brand Messages Are Forgotten In Minutes. Learn Why Yours Doesn't Have To Be One Of Them. | taught by Kevin McIntosh

Interested in this course? Email us at support@brandcampfire.com

Course description


99% OF ALL BRAND MESSAGES ARE FORGOTTEN IN MINUTES.

LEARN WHY YOURS DOESN'T HAVE TO BE ONE OF THEM.


GET THIS EXCLUSIVE BRAND STORYTELLING TEMPLATE


You won't find this template anywhere else. We created it special for brand professionals like you. Based on the work of today's leading brand storytellers, this multipage template includes the questions you need to ask to create your brand story arc plus a blank version to simply fill in with the answers.



LEARN FAST. LEARN DEEP. LEARN FUN.

Welcome to the groundbreaking, high-energy, documentary-style video series that will introduce you and your team to a whole new way of approaching brand marketing communications.


HIGH-ENERGY VIDEO ACTION

Branding Light Bulb Moments feels less like sitting through a course and more like watching a great film, with great music and tons of video, animations and graphics to help illustrate key marketing psychology concepts.

  • Learn why more than 99% of all brand messages are forgotten within minutes
  • Learn what's going on inside your audience's brain when exposed to a marketing message
  • Learn why some messages immediately shift the audience's brain into action and are remembered for years
  • Learn what type of thoughts linger in the brain and how your brand can leverage that to its advantage
  • Learn what happens inside the brain when it experiences a light bulb moment
  • Learn why nothing will happen between your audience and your brand message until the audience experiences a light bulb moment

Based on groundbreaking research by professionals in the fields of neuroscience and psychology, this new series shows you what the future of great brand communications looks like.


PRO TRAINING FOR PRO BRAND COMMUNICATIONS TEAMS

Marketing managers. Creative directors. Copywriters. Content managers. Account executives. Art directors and designers. With Branding Light Bulb Moments, you can get everybody on your brand communications team in on the training, on your schedule. Or on theirs.


PAY ONCE, AND THAT'S ALL

Cable may bill you monthly to watch great videos. But we sure won't. There’s no expiration date on your purchase. So there's need to worry about subscription renewals. It’s just a one-time payment, with no auto-renewals or other future payments. From now on, you can watch your purchased videos whenever you like.


MOBILE RESPONSIVE

Compatible with Android and iOS devices, as well as Mac and PC.


MONEY-BACK GUARANTEE

If you're not completely satisfied with the Branding Light Bulb Moments video series, let us know within 14 days of your purchase and we'll refund your money.




Kevin McIntosh
Kevin McIntosh
Learn The Art & Science Of Brand Storytelling

With Brand Campfire, Kevin launched the world's first documentary on the art and science of brand storytelling. And now he has produced 2 more documentaries on the art and science of brand storytelling: Branding Light Bulb Moments and Click.

All 3 video series are high-energy productions that keep audiences engaged start to finish, while unpacking just about everything a marketing communications professional could want to know about brand storytelling.

Kevin has spent the past 3 years researching storytelling and how narratives can alter the human brain. And he has spent the past 2 years producing these video series. With over 25 years of experience as a copywriter in ad agency and in-house agency environments, he has worked on over a dozen Fortune 500 brands.


To follow Kevin McIntosh on Twitter, click here.


Course Curriculum

Intro
02:05
Quick Start Guide
An Explorer, Art Director & Pop Star Go On A Journey
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Marketing Is Broken
02:52
Marketing Is Broken
The Goldfish Conundrum
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A Math Whiz Runs Naked Through The Streets
01:43
Welcome To Branding Light Bulb Moments
A Math Whiz Runs Naked Through The Streets
Intro Quiz FREE
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Wanted: Secret Agents To Unscramble Signals
02:16
Wanted: Secret Agents To Unscramble Signals
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For Fast, Fast Relief
00:47
For Fast Fast Relief
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Paddling Along Your Stream Of Consciousness
05:58
Paddling Along Your Stream Of Consciousness
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Connecting Pathways
04:08
Connecting Pathways
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Who Ordered The Wienerschnitzel? | And Conclusion
04:19
Who Ordered The Wienerschnitzel? And Conclusion
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Afterthoughts
Why The Paul Gauguin Poster?
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Film Credits & Copyright Notices
Copyrights FREE
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Interested in this course? Email us at support@brandcampfire.com