Learn The Art & Science Of Brand Storytelling
About the instructor
With Brand Campfire, Kevin launched the world's first documentary on the art and science of brand storytelling. And now he has produced 2 more documentaries on the art and science of brand storytelling: Branding Light Bulb Moments and Click.
All 3 video series are high-energy productions that keep audiences engaged start to finish, while unpacking just about everything a marketing communications professional could want to know about brand storytelling.
Kevin has spent the past 3 years researching storytelling and how narratives can alter the human brain. And he has spent the past 2 years producing these video series. With over 25 years of experience as a copywriter in ad agency and in-house agency environments, he has worked on over a dozen Fortune 500 brands.
To follow Kevin McIntosh on Twitter, click here.
LEARN MARKETING NEUROSCIENCE, FAST!
LEARN FAST. LEARN DEEP. LEARN FUN.
Welcome to the groundbreaking, high-energy, documentary-style video series that will introduce you and your team to a whole new way of approaching brand marketing communications.
LEARN MARKETING NEUROSCIENCE NOW!
HIGH-ENERGY VIDEO ACTION
Branding Light Bulb Moments feels less like sitting through a course and more like watching a great film, with great music and tons of video, animations and graphics to help illustrate key marketing psychology concepts.
- Learn why more than 99% of all brand messages are forgotten within minutes
- Learn what's going on inside your audience's brain when exposed to a marketing message
- Learn why some messages immediately shift the audience's brain into action and are remembered for years
- Learn what type of thoughts linger in the brain and how your brand can leverage that to its advantage
- Learn what happens inside the brain when it experiences a light bulb moment
- Learn why nothing will happen between your audience and your brand message until the audience experiences a light bulb moment
Based on groundbreaking research by professionals in the fields of neuroscience and psychology, this new series shows you what the future of great brand communications looks like.
PRO TRAINING FOR PRO BRAND COMMUNICATIONS TEAMS
Marketing managers. Creative directors. Copywriters. Content managers. Account executives. Art directors and designers. With Branding Light Bulb Moments, you can get everybody on your brand communications team in on the training, on your schedule. Or on theirs.
PAY ONCE, AND THAT'S ALL
Cable may bill you monthly to watch great videos. But we sure won't. There’s no expiration date on your purchase. So there's need to worry about subscription renewals. It’s just a one-time payment, with no auto-renewals or other future payments. From now on, you can watch your purchased videos whenever you like.
Compatible with Android and iOS devices, as well as Mac and PC.
If you're not completely satisfied with the Branding Light Bulb Moments video series, let us know within 14 days of your purchase and we'll refund your money.