Brand Storytelling Video Course

Brand Campfire

Learn The Art & Science of Brand Storytelling | taught by Kevin McIntosh

Interested in this course? Email us at support@brandcampfire.com

Course description

Take what you've learned in Branding Light Bulb Moments and Click to the next level with Brand Campfire.

Brand storytelling is becoming a skill set that's as essential to your marketing communications career as branding itself, and it impacts everything from TV to email marketing.

Learn The Art & Science Of Brand Storytelling


We'll journey into the labs of scientists and see what happens to the brain as it engages with story. We'll discover why it's human nature to crave story and why brand storytelling can be so effective in both consumer and B2B marketing.

    • Approximately 1 hour of original, high energy video content
    • Features exclusive Brand Storytelling Template plus lots more downloads.
    • Includes Animated Story Arcs, Brand Storytelling Case Studies & more

    • Backed by a Money Back Guarantee.

To demonstrate the art of brand storytelling, Brand Campfire includes original short story videos that will inspire you as you discover how humans engage with story. Animated story arcs and other creative tools along with a high-energy soundtrack make this learning experience one that's always moving forward and always entertaining.

Exclusive Brand Storytelling Downloads & Interactive Learning Modules walk you through the elements of story such as Theme, Character, Setting, Plot & Action.
Also included is a detailed yet easy-to-use brand story template based on the work of the industry's top brand storytellers to help you plan and create your own great brand stories. Plus much, much more with new updates added regularly.

Upon completion of this course you should be able to:
  • Create brand stories that engage your audiences at a level deeper than traditional brand marketing
  • Coach your staff and your clients in how to create more effective brand stories
  • Structure a brand story so that it follows a time-tested structure for telling a great story
  • Ask the right questions to develop great brand stories for clients and your own brand

PRO TRAINING FOR PRO BRAND COMMUNICATIONS TEAMS

Marketing managers. Creative directors. Copywriters. Content managers. Account executives. Art directors and designers. With Branding Light Bulb Moments, you can get everybody on your brand communications team in on the training, on your schedule. Or on theirs.


PAY ONCE, AND THAT'S ALL

Cable may bill you monthly to watch great videos. But we sure won't. There’s no expiration date on your purchase. So there's need to worry about subscription renewals. It’s just a one-time payment, with no auto-renewals or other future payments. From now on, you can watch your purchased videos whenever you like.

MOBILE RESPONSIVE

Compatible with Android and iOS devices, as well as Mac and PC.

MONEY-BACK GUARANTEE

If you're not completely satisfied with this video series, let us know within 14 days of your purchase and we'll refund your money.

Kevin McIntosh
Kevin McIntosh
Learn The Art & Science Of Brand Storytelling

With Brand Campfire, Kevin launched the world's first documentary on the art and science of brand storytelling. And now he has produced 2 more documentaries on the art and science of brand storytelling: Branding Light Bulb Moments and Click.

All 3 video series are high-energy productions that keep audiences engaged start to finish, while unpacking just about everything a marketing communications professional could want to know about brand storytelling.

Kevin has spent the past 3 years researching storytelling and how narratives can alter the human brain. And he has spent the past 2 years producing these video series. With over 25 years of experience as a copywriter in ad agency and in-house agency environments, he has worked on over a dozen Fortune 500 brands.


To follow Kevin McIntosh on Twitter, click here.


Course Curriculum

Introduction
02:09
Introduction FREE
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Storytelling: From The Iron Age To The Information Age
02:39
Storytelling: From The Iron Age To The Information Age FREE
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Storytelling: A Quick Backstory
01:43
Storytelling: A Quick Backstory FREE
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Your Brain On Story: The Good, The Bad, And The Ugly
02:46
Your Brain On Story: The Good, The Bad And The Ugly
Welcome To Brand Campfire
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Taking Shortcuts Around The Brain
01:52
Taking Shortcuts Around The Brain
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The Parade | The Umbrella Man
04:04
The Parade | The Umbrella Man
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Who's Really Behind A Conspiracy?
04:33
Who's Really Behind A Conspiracy?
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The Volkswagen And The Snowplow
01:22
The Volkswagen And The Snowplow
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War Of The Worlds
04:46
War Of The Worlds
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Greatest Lightbulb Moment Ever?
04:08
Greatest Lightbulb Moment Ever?
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Become The Pinball Wizard Of Brand Storytelling
04:38
Become The Pinball Wizard Of Brand Storytelling
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Case Study: A Farmer Goes On A Journey (Part 1)
01:01
A Farmer Goes On A Journey (Part 1)
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Back To The Start (HD)
02:20
Back To The Start (HD)
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Case Study: A Farmer Goes On A Journey (Part 2)
04:33
A Farmer Goes On A Journey (Part 2)
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Connecting The Dots - Part 1
02:28
Connecting The Dots - Part 1 FREE
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Back To The Start with Animated Story Arc
02:11
Back To The Start With Animated Arc
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Theme
02:48
Theme
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Setting
01:33
Setting
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Characters
02:18
Characters
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Action And Plot Points
04:00
Action And Plot Points
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Rearview Mirror
01:46
Rearview Mirror
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BONUS Case Study: Google Homeward Bound
07:31
Case Study: Google Homeward Bound
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Exclusive Downloads
Quick Start Guide
Brand Storytelling Brief
How To Engage Your Audience Through Brand Storytelling FREE
Inner Narratives And Pain Points
Three 3 Act Structure
Elements of Story Brand Campfire Storytelling
Brand Story Arc Template
Build Your Brand Hero FREE
Wheel of Archetypes
Giving Audience Space
Heuristics Rocky Brand Campfire Storytelling
Light Bulb Moments
Brand Storytelling Checklist
The 7 Basic Plots
The 7 Basic Plots
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Film Credits and Copyright Notices
Film Credits and Copyright Notices
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Interested in this course? Email us at support@brandcampfire.com